Up until writing this Highwire review, I never really recommended their shopping cart. This was mainly because they focused more on managing eBay listing then building ecommerce stores. Thankfully, their focus has shifted towards ecommerce.
Highwire is now classified as one of the easiest shopping carts to use to build a simple online store. Their shopping cart platform has just enough features to help you create and manage a mediocre online store.
WHO IS HIGHWIRE COMMERCE GOOD FOR?
Highwire is somewhat of a flexible cart, offering the necessary core features and a friendly interface on both ends. Their platform is good for individuals and businesses that are looking to expand their eBay stores and have the ability to sell on multiple venues such as Facebook, Google and mobile.
Furthermore, small to medium online businesses would benefit the most from Highwire. When you factor in their cheap pricing options, Highwire ends up being a good choice for ecommerce.
HIGHWIRE REVIEW – PLANS AND PRICING
When comparing Highwire to some of the best ecommerce platforms, one could easily say that Highwire is very cheap and tough to beat. Highwire has two monthly plans, ranging from $14.95/month to $29.95/month (see Highwire plans in detail here).
The cheaper plan, costing $14.95/month, offers unlimited bandwidth and storage and gives you the ability to sell 100 products. Thankfully, both of their plans offer a 14 day free trial, giving you more than enough time to see if their shopping cart is good for your business.
HIGHWIRE REVIEW – 4 PROS OF USING HIGHWIRE COMMERCE
Here are the pros of using Highwire to build and manage an online store:
1) HIGHWIRE HAS SIMPLE TOOLS FOR BUILDING AN ONLINE STORE:
At first glance, Highwire reminds me a lot of Shopify (read my Shopify review). Their platform is extremely easy to use and all of the store functions are labelled properly. Additionally, Highwire has an easy to follow wizard that guides you through the process of configuring your online store.
Also, first time store owners will be able to adapt to working with Highwire, fairly quickly.
Highwire offers simple tools to:
- Create products with multiple variations including size and color.
- Add custom discount codes for specific products and/or categories.
- Sell on multiple venues such as Facebook, eBay and Google.
- Add permanent 301 redirects.
- Edit product pricing in bulk using their editor.
- Integrate with various email marketing services – supported services include Mad Mimi, MailChimp and Campaign Monitor.
- Add a Twitter account to your online store.
- Configure shipping options and tax rates.
2) HIGHWIRE DOES NOT CHARGE TRANSACTION FEES:
Not having to pay transaction fees is a huge benefit of using Highwire for ecommerce. It is important to note that their shopping cart is among a handful of other carts that do not charge any transaction fees, regardless of the plan you choose.
With already low plan pricing, this means that you will be able to keep more of your profits.
3) MULTICHANNEL SELLING:
The ability to sell on multiple platforms is one more reason to give Highwire a try. As of right now, you are able to sell your products on Facebook, eBay and Google. Marketing your products across these venues will surely give your products a big boost.
4) CLEAN ADMIN DASHBOARD:
Having a clean and uncluttered admin dashboard is going to go a long way. Thankfully, Highwire offers a clean admin dashboard, making it simple to carry out all of the functions of managing an online store. Personally, I like having everything in one place.
HIGHWIRE REVIEW – 3 CONS OF USING HIGHWIRE COMMERCE
Here is what I found to be the cons of building an online store with Highwire:
1) LIMITED FEATURES:
Their shopping cart does not offer an affiliate program, recurring billing, phone support or third party applications. Also, the shipping carriers are limited for sellers outside of the United States and Canada.
The cheaper plan limits even more features such as the inability to use coupon codes, gift certificates and CSV importing.
2) NO UNLIMITED PRODUCTS:
Neither one of their plans offers the ability to sell unlimited products. The more expensive plan gives you the ability to sell up to 10,000 products. So, if you have more than 10,000 products, Highwire is not going to be the right solution for you.
3) HIGHWIRE DOES NOT INTEGRATE WELL:
Other than being able to integrate with a few email marketing services, Highwire is not able to integrate with external apps. Most other shopping carts have an actual app store for adding additional features to your online store.
For the ones that do not find Highwire appealing, here are some Highwire alternatives:
2) Shopify – If you thought that working with Highwire was easy, wait until you meet Shopify. Their shopping cart is equipped with the features that are necessary for any online store. Plans start at $14/month (see Shopify pricing here).
HIGHWIRE REVIEW – DO I RECOMMEND HIGHWIRE?
When compared to other shopping cart platforms, Highwire has a competitive pricing structure. eBay and Amazon sellers looking to expand their business will find Highwire appealing and a lot cheaper – there are no transaction, closing or insertion fees).
Personally, I think that Highwire is a decent shopping cart for building a small online store. However, I would not recommend this shopping cart for online stores that are in need of additional features.